Digital Marketing Ads Shrinkage: The Good News and Bad News for Marketers As global economic uncertainty affects DTC brands, major online ad platforms are bracing for advertising shrinkage.
Branding What Do People Measure When They Measure Branding Awareness This blog explores the most important KPIs to measure the success of branding campaigns, how to measure them reliably, and what tools are available.
Digital Marketing Featured My First Python Visualization Project - A Content Marketing Planning Tool In this post, I will share a content planning matrix powered by Python which can be dynamically structured to help us think which content type could support marketing goals more cost-effectively.
Marketing Analytics How to Crack the Adobe Analytics Business Practitioner Exam in 30 Days Here are some best practices to pass the Adobe Analytics Business Practitioner Certificate and my personal 30-day study plan.
Digital Marketing Google’s Ditching Third-party Cookies, for Good or Bad? In March 2021, Google announced its ban on third-party cookies by 2022. Despite its good intention to protect user privacy, this move may actually introduce a classic walled garden to the online advertising industry.
Digital Marketing Featured How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet? Advertising budget is tight for small businesses. Without access to fancy analytics tools, I find Excel sheet can cover the basic needs to develop a data-driven advertising strategy.
