Emily Yan - Marketing for Introvert

Marketing for Introvert

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Emily Yan

An introvert marketing professional. Let the data speak.

AI human cooperation

Will AI Take My Marketing Job Away

The transition from exerting effort to automated processing lies at the heart of human development theories, serving as a mechanism for growth and progress.

Product launch, 3 rockets in the sky, to the moon

Marketing strategy

Four Things You Must Know for Successful SaaS Product Launches in 2023

Launching a SaaS product in today’s hyper-competitive digital market is difficult. Let’s dive into the four pillars of launching any SaaS product successfully.

Advertising in recession

Digital Marketing

Ads Shrinkage: The Good News and Bad News for Marketers

As global economic uncertainty affects DTC brands, major online ad platforms are bracing for advertising shrinkage.

My First Python Visualization Project - A Content Marketing Planning Tool

Digital Marketing Featured

My First Python Visualization Project - A Content Marketing Planning Tool

In this post, I will share a content planning matrix powered by Python which can be dynamically structured to help us think which content type could support marketing goals more cost-effectively.

A Marketer's Reflection on Certainty in Times of Uncertainty

Career Development Featured

A Marketer's Reflection on Certainty in Times of Uncertainty

By reflecting upon the past year, I will address the few certainties that help me make consistent decision-making as a marketing processional.

video trends in 2022

Video Marketing

What Determines Your Video Effective in 2022

Screen fatigue? Shortening attention span? Video content is an irreplaceable part of any marketing strategy. How do we make videos emotionally engaging in a digitally overloaded world?

Superman Merry Christmas greetings

Career Development Featured

New Year’s Resolutions for 2022: Growth Through Uncertainty

2021 almost ends with great opportunity and high uncertainty going into next year. During the holiday season, we all like to reflect about the past year and what the next year will bring.

Matrix movie poster, Matrix Resurrection

Digital Marketing

What Is the Impact of Metaverse on Marketing?

The metaverse has been a hot topic of conversation recently. The opportunity of the metaverse is significant to marketers who can effectively tap into this audience and be bold in this futuristic virtual playground. This blog will explore critical aspects you need to understand metaverse as a digital marketer. --------------------------------------------------------------------------------

Marketing Analytics

How to Crack the Adobe Analytics Business Practitioner Exam in 30 Days

Here are some best practices to pass the Adobe Analytics Business Practitioner Certificate and my personal 30-day study plan.

Marketing strategy Featured

Four Marketing Elements Behind the Rise of Dogecoin

Do you know entropy is what makes meme marketing work? How to use memes for B2B marketing campaigns?

Google's cookie policy

Digital Marketing

Google’s Ditching Third-party Cookies, for Good or Bad?

In March 2021, Google announced its ban on third-party cookies by 2022. Despite its good intention to protect user privacy, this move may actually introduce a classic walled garden to the online advertising industry.

Flowers over the mountains

Digital Marketing Featured

How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet?

Advertising budget is tight for small businesses. Without access to fancy analytics tools, I find Excel sheet can cover the basic needs to develop a data-driven advertising strategy.