Social Media Three Bad Habits Hurting Your Social Media Program In B2B marketing, social media often plays the role of the first impression for businesses to establish trust. This blog post shares how you can make your digital first impression count in 2023 by changing three habits.
Content Marketing Four Things To Do When Nobody Has Heard Of Your Brand Whatever your 5-year or 10-year business objective is, your branding strategy sets the stage for future growth.
Branding What Do People Measure When They Measure Branding Awareness This blog explores the most important KPIs to measure the success of branding campaigns, how to measure them reliably, and what tools are available.
Social Media Featured How to Succeed in Social Media Marketing When English Is Your Second Language Tips and tools that can help you write strong social media copies.
Digital Marketing Featured My First Python Visualization Project - A Content Marketing Planning Tool In this post, I will share a content planning matrix powered by Python which can be dynamically structured to help us think which content type could support marketing goals more cost-effectively.
Video Marketing What Determines Your Video Effective in 2022 Screen fatigue? Shortening attention span? Video content is an irreplaceable part of any marketing strategy. How do we make videos emotionally engaging in a digitally overloaded world?
Content Marketing Why Brands Should Podcast in 2022? From Chanel to Dior, even the luxury brands that traditionally focus on visual-based marketing started podcasting. Is it the time to build your podcast listenership? This blog will explain why marketers who want to engage in digital transformation should not ignore this channel? -------------------------------------------------------------------------------- Some call it the digital revolution.
Video Marketing Marketing Lessons from Tokyo Olympics 2020 - Era of Short Video Marketing Is Upon Us. The last Olympics Games reflects the importance of short-form videos and why it will be the major battleground for marketing in the next five years.
Content Marketing How to Market to Gen Z Consumers in 2021 – Lessons from Ramen Advertising The latest focus of generational marketing is on Gen-Z. In today's blog, I will use ramen advertising campaigns to show the 4 elements you must have to connect with Gen Z consumers closer.
Marketing strategy Featured Four Marketing Elements Behind the Rise of Dogecoin Do you know entropy is what makes meme marketing work? How to use memes for B2B marketing campaigns?
Marketing strategy Emotional Marketing: The Evolution of Sanitary Pads Ads This blog examines the history of the sanitary pad ads, one of the most profound cultural changes in the last century, proving that marketing strategists have a significant influence on the progress of many social movements.
